Loic was born in the south of France - French Riviera. Always happy, easy on the bike, Loic started to race in XC, DH and Trial. Training on famous home trails like Peille or Cap d'Ail, Loic signed his first contract for his first year as a Junior. He joined Sam Blenkinsop, his idol, and started to improve his speed and his race approach with him.

Better food, thinking about recovery, off time, and working with his best friend and Mechanic Jack Roure, Loic reached the Elite podium during his 2nd year as a Junior, in Windham USA. He became the World Champion in 2015, and after that he won his first World Cup stage in 2016, Cairns - Autralia.

Known as one of the grittiest and most driven riders to ever grace the SX/MX scene, Australian born Chad Reed is truly one of the most decorated riders in the history of our sport. From risking it all and moving to Europe to chase MXGP glory at a young age, challenging the GOAT Ricky Carmichael at the peak of his career and investing in himself and doing things HIS way with his own team effort in TwoTwo Motorsports, Reed has done it all.

In 2001, Reed left his native Australia and punched his ticket to Europe to contest the FIM 250cc MX World Championship. He became the first Australian to ever win an MXGP that year and would eventually finish up his rookie MXGP Championship campaign in 2nd Place. Later that same year he made his first splash into the US based media when he battled the King of Supercross and his childhood hero Jeremy McGrath at the Paris-Bercy Supercross. Starting in 2002, Reed came to the US full-time and won his first SX title that year in the 125cc East Coast Supercross Series. The next year Reed made the quick jump to the premier 250cc class and battled Ricky Carmichael throughout an amazing season, ending it just 7 points shy of the title behind RC.

Reed captured the 250cc SX title the very next year, winning 10 out of 17 rounds of the series. Reed stayed competitive over the next few seasons and formed his own private team alongside Yamaha in 2007, dubbed L&M Racing. Reed began to carve out his reputation in the industry and became known for doing things his way or not at all. In 2009 Reed joined Factory Suzuki and he returned to MX racing after a two-year hiatus. He wrapped the AMA Motocross Championship at Round 10 of the series, earning the first outdoor title of his career.

After a tough and injury riddled year with Factory Kawasaki in 2010, Reed returned with a vengeance in 2011 with his own private team, aptly named TwoTwo Motorsports. Reed battled for the SX championship that year and ended up 2nd Overall by just 4 points on the season. Over the next few years Reed truly took on the People’s Champion role among SX & MX fans, battling for and earning multiple wins but also suffering some serious injuries that kept him out of overall title contention.

At the end of 2015 after shutting down his TwoTwo Motorsports effort for good, Reed reunited with Factory Yamaha, the brand with whom he started his career with in the US back in 2002. With multiple podium finishes in 2016, Reed enters 2017 feeling rejuvenated and ready to chase after more wins in the coming years.