Last Updated: 20 November 2023

This Cookie Policy applies to Vista Outdoor Inc., as well as all its subsidiaries and affiliates and trusted family of brands, with a registered office at 1 Vista Way, Anoka, MN 55303 (collectively, “Vista Outdoor,” “we,” “our,” or “us”).

This document describes how VISTA may use cookies and tracking technologies in association with the operation of our website, and all our websites, and email marketing campaigns that link to or reference this Cookie Policy (collectively, the “Sites”).

We set out below information about:

  • Cookies and online tracking technologies;
  • How we use cookies and tracking technologies;
  • Your choices managing cookies;
  • Updates of the Cookie Policy, and;
  • How to contact us.

To find out more about our approach to privacy you can read our Privacy Policy here.


Web Browser Cookies

A web browser cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. Web browser cookies may store information such as your IP address or other identifier, your browser type, and information about the content you view and interact with on digital services. By storing such information, web browser cookies can remember your preferences and settings for online services and analyze how you use online services.

Tracking Technologies: Web Beacons/Gifs, Pixels, Page Tags, Script

Emails may contain small transparent image files or lines of code to record how you interact with them. This information is used to help websites better analyze and improve their services.


We use cookies, pixels, tags, and other technologies, which may be provided by third parties, on our Sites to enable certain functionalities and for security and fraud detection and prevention, as well as to collect usage information about our Sites and the emails that we send and to personalize content and provide more relevant ads and information. We may combine the information we collect via these technologies with other information, including Personal Information.

We use the following cookies on our Sites, unless specified otherwise:

Categories Description
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or adding items to your basket. You can set your browser to block or alert you about these cookies, but some parts of our website will not work. These cookies do not store any personally identifiable information.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance and Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Advertising Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Google Analytics: You can also manage your choices regarding the use of cookies from Google Ads & Google Analytics by going to and downloading the Google Analytics Opt-out Browser Add-on. If you use more devices and/or browsers, you will need to disable cookies on each device and on each browser separately.

Would you like to have more information about the list of specific cookies that can be processed on our Sites?

Click on the link/button below to see the full list of first-party cookies & the third-party cookies that are used in our Sites.

Cookie List


Your Preferences

When you first visit our Digital Services you will see the cookie banner In that banner, you have the choice about whether to accept or reject cookies/tracking technologies of different types, with the exception of those cookies that are strictly necessary for a particular service.

If you wish to amend your choice at any time, you can do so using the link/button below:

Cookie List

Additionally, you can also manage your cookies by clicking the bottom right button on the footer available across all Sites.

Managing Cookies and Local Storage on Your Device

If you wish, you can also choose how your device handles web browser cookies via your browser settings. Some devices allow you to control this through your device settings. If you choose not to receive cookies at any time, websites may not function properly, and certain services will not be provided. Each browser and device are different, so check the settings menu of the browser or device to learn how to change your settings and cookie preferences.

You can find information on how to manage cookie settings on certain browsers via the following links:


Vista Outdoors reserves the right to update or modify this Cookie Policy occasionally to reflect changes in our practices, technologies, legal requirements, and other factors. If so, we will update the “last updated date” of this Cookie Policy at the top of the document.

In case of implementing any material update, we may provide you with notice before the update takes effect, such as by posting a notice on our website or by contacting you directly, or where required under applicable law, seeking your consent to these changes.

We recommend you review this Cookie Policy periodically to stay informed about our use of cookies and related practices.


If you have any questions or concerns about our use of cookies and other tracking technologies, please contact us by selecting the Subject: “Personal Information / Opt-Out” on our Contact Us page or contact our Privacy Officer at